MKT 100 INTRODUCTION
TO MARKETING (5-0-5)
Prerequisite: Provisional admission
Emphasizes the trends and the dynamic forces that affect the marketing
process and the coordination of the marketing functions. Topics
include: marketing strategies, marketing mix, marketing trends,
and dynamic forces acting on the market.
MKT 101 PRINCIPLES OF MANAGEMENT (5-0-5)
Prerequisite: Provisional admission
Develops skills and behaviors necessary for successful supervision
of people and job responsibilities. Emphasis will be placed
on personnel management, the basic supervisory functions,
supervisory skills and techniques and the special challenges
and demands of supervising employees. Topics include: management
theories; employee moral; motivating; supervising and evaluating
employees; recruitment; screening and selection of employees;
supervision techniques; and functions of management.
MKT 103 BUSINESS LAW (5-0-5)
Prerequisite: Provisional admission
Introduces the study of contracts and other business obligations
in the legal environment. Topics include: creation and evolution
of laws, court decision processes, sales contracts, commercial
papers, risk-bearing devices, and Uniform Commercial Code.
MKT 104 PRINCIPLES
OF ECON0MICS (5-0-5)
Prerequisite: Program admission level math competency
Provides a study of micro and macro economic principles,
policies and applications. Topics include: supply and demand,
money and the banking system, the business cycle, and economic
systems.
MKT 105 ACCOUNTING FOR MARKETING APPLICATIONS
(5-0-5)
Prerequisite: MAT 111
Develops an awareness of the financial aspects of business.
Topics include: forecasting and budgeting; stock records;
costs of overtime and job improvements; basic accounting
principles (bookkeeping, ledger, and journal), basic accounting
cycle; financial statements such as balance sheets and income
statements, and financial ratios.
MKT 106 FUNDAMENTALS
OF SELLING (5-0-0)
Prerequisite: Provisional admission
Emphasizes sales strategies and techniques to assist the student
in the sales process. Topics include: customer relations, professional
image, product/service knowledge, selling techniques and procedures,
sales presentations, and ethics of selling.
MKT 107 BUYING
(5-0-5)
Prerequisite: Program admission level math achievement
Introduces the fundamental principles of buying, merchandising,
and accounting for products and services. Topics include: assortment
planning; locating resources; ordering merchandise; just-in-time
or quick response inventory control; pricing for profit; and financial
statements, ratios, and accounting vocabulary.
MKT 108 ADVERTISING
(3-2-4)
Prerequisite: Program admission
Introduces the fundamental principles and practices associated
with advertising activities. Topics include: purposes of advertising;
principles of advertising; budgeting; marketing and advertising
plans; regulations and controls; media evaluation, target marketing,
and selection; campaign planning; and trends in advertising.
MKT 109 VISUAL MERCHANDISING
(3-2-4)
Prerequisite: Provisional admission
Focuses on the components of display necessary for the effective
visual presentation of goods and services. Opportunities will
be provided to utilize the principles and techniques that are
common to display work in various types of businesses. Emphasis
will be placed on design, color, tools, and materials, and installation
of displays. Topics include: design principles, color principles,
tools and materials of the trade, props and fixtures, lighting
and signing, installation of displays, store planning, and safety.
MKT 110 ENTREPRENEURSHIP
(6-4-8)
Prerequisite: Provisional admission
Provides an overview of the activities that are involved in planning,
establishing, and managing a small business enterprise. Topics
include: planning, location analysis, financing, and development
of a business plan.
MKT 122 MERCHANDISING
MANAGEMENT (5-0-5)
Prerequisite: Program admission
Develops skills for the potential entrepreneur to effectively
merchandise and manage a business. Topics include: principles
of merchandising, traffic patterns, basic stock and inventory,
inventory control, mark-ups and mark-downs, and types of discounts.
MKT
123 SMALL BUSINESS MANAGEMENT (5-0-5)
Prerequisite: Program admission
Summarizes competencies included in the entrepreneurship specialization
and provides opportunities for application and demonstration of
skills. Topics include: management principles, marketing functions,
financial applications, and entrepreneurial growth potential.
MKT 125 RETAIL OPERATIONS
MANAGEMENT (5-0-5)
Prerequisite: Program admission
Emphasizes the planning, organizing, and managing of retail firms.
Topics include: organizational development, strategic planning,
short-term planning, human resource management, inventory controls,
analysis of profit and loss statements and balance sheets, and
entrepreneurship.
MKT 130 MARKETING
ADMINISTRATION OBI I (0-10-3)
Prerequisite: Program admission, MKT 101;
ENG 111 (diploma),
or ENG 191 (degree)
or instructor permission based upon experience.
Introduces the application and reinforcement of marketing administration
and employability principles in an actual job placement or practicum
experience. Students are acquainted with occupational responsibilities
through realistic work situations and are provided with insights
into marketing administration applications on the job. Topics
include: problem solving, adaptability to the job setting, use
of proper interpersonal skills, application of marketing administration
techniques, and professional development. The occupation-based
instruction is implemented through the use of written individualized
training plans, written performance evaluation, required weekly
seminar, and required practicum or on-the-job training.
MKT 131 MARKETING
ADMINISTRATION OBI II
Prerequisite: MKT 130
Focuses on the application and reinforcement of marketing administration
and employability principles in an actual job placement or practicum
experience. Students are acquainted with occupational responsibilities
through realistic work situations and are provided with insights
into marketing administration applications on the job. Topics
include: problem solving, adaptability to the job setting, use
of proper interpersonal skills, application of marketing administration
techniques, and professional development. The occupation-based
instruction is implemented through the use of written individualized
training plans, written performance evaluation, required weekly
seminar, and required practicum or on-the-job training.
MKT 134
ENTREPRENEURSHIP OBI I (0-10-3)
Prerequisite: Program admission, MKT 101,
ENG 111 or instructor
permission based upon experience
Introduces the application and reinforcement of entrepreneurship
and employability principles in an actual job placement or practicum
experience. Students are acquainted with occupational responsibilities
through realistic work situations and are provided with insights
into entrepreneurship applications on the job. Topics include:
problem solving, adaptability to the job setting, use of proper
interpersonal skills, application of entrepreneurship techniques,
and professional development. The occupation-based instruction
is implemented through the use of written individualized training
plans, written performance evaluation, required weekly seminar,
and required practicum or on-the-job training.
MKT 136 RETAIL MANAGEMENT
OBI I (0-10-3)
Prerequisite: Program admission, MKT 101,
ENG 111 or instructor
permission based upon experience
Introduces the application and reinforcement of retail management
and employability principles in an actual job placement or practicum
experience. Students are acquainted with occupational responsibilities
through realistic work situations and are provided with insights
into retail management applications on the job. Topics include:
problem solving, adaptability to the job setting, use of proper
interpersonal skills, application of retail management techniques,
and professional development. The occupation-based instruction
is implemented through the use of written individualized training
plans, written performance evaluation, required weekly seminar,
and required practicum or on-the-job training.
MKT 137 RETAIL MANAGEMENT
OBI II (0-10-3)
Prerequisite: MKT 136
Focuses on the application and reinforcement of retail management
and employability principles in an actual job placement or practicum
experience. Students are acquainted with occupational responsibilities
through realistic work situations and are provided with insights
into retail management applications on the job. Topics include:
problem solving, adaptability to the job setting, use of proper
interpersonal skills, application of retail management techniques,
and professional development. The occupation-based instruction
is implemented through the use of written individualized training
plans, written performance evaluation, required weekly seminar,
and required practicum or on-the-job training.
MKT 141 SUPERVISION AND LEADERSHIP
I (5-0-5)
Prerequisite: Provisional admission
Provides the student with an introduction to the skills
and attitudes necessary for successful supervision of people
and job responsibilities. Topics include: personnel management,
the basic supervisory functions, supervisory skills and
techniques, and special challenges and demands of supervision.
MKT 143 FUNDAMENTALS
OF RISK - PROPERTY & CASUALTY INSURANCE (5-0-0)Prerequisite:
Provisional admission
Summarizes the pervasive nature of pure risk on the individual
and on society, and illustrates the way in which insurance can
be used to deal with the problems posed by such a risk. The main
emphasis is on the insurance product and the use of insurance
with the risk management framework. The traditional fields of
life insurance, health insurance, and social insurance are treated
in terms of their relationship to the wide range of insurable
risks to which the individual and the business firm are exposed.
MKT 144 FUNDAMENTALS
OF RISK - LIFE & HEALTH INSURANCE (5-0-0)
Prerequisite: Provisional admission
Summarizes the pervasive nature of pure risk on the individual
and on society, and illustrates the way in which insurance
can be used to deal with the problems posed by such a risk.
The main emphasis is on the insurance product and the use
of insurance with the risk management framework. The traditional
fields of life insurance, health insurance, and social insurance
are treated in terms of their relationship to the wide range
of insurable risks to which the individual and the business
firm are exposed.
MKT 161 SERVICE
INDUSTRY BUSINESS ENVIRONMENT (2-0-2)
Prerequisite: Provisional admission
This course introduces learners to the service industry.
They understand the requirement to be life long learners,
the work ethic required for exceptional customer service,
and the value that each worker adds to work teams.
MKT 162 CUSTOMER CONTACT SKILLS (6-0-6)
Prerequisite: Provisional admission
This course provides training in verbal and nonverbal communications
with internal and external customers. Simulated practices
sessions assist learners in acquiring skills involving:
information sharing, telephone communication, and managing
difficult customers. Learners also learn to value and relate
to multi-cultural customers.
MKT 163 COMPUTER SKILLS FOR CUSTOMER SERVICE
(3-0-3)
Prerequisite: Provisional admission
This course introduces learners to basic computer skills
related to word processing, spreadsheets, databases, e-mail,
and credit card processing.
MKT 164 BUSINESS SKILLS FOR THE CUSTOMER
SERVICE ENVIRONMENT (3-0-3)
Prerequisite: Provisional admission
This course trains learners to : create logical, easy to
read, correspondence; use basic mathematics to perform business
calculations; and manage changes which frequently occur in the workplace. A six step problem solving
model is discussed providing tools that focus on excellence
in the service environment.
MKT 165 PERSONAL EFFECTIVENESS IN CUSTOMER
SKILLS (1-0-1)
Prerequisite: Provisional admission
This course focuses on presenting a positive image to coworkers
and customers. Participants learn to set priorities when
confronted with multiple time demands. Students design professional
resumes and participate in mock interviews.
